Board of Directors

Thomas S. Petcoff—Chairman
In 1977, Petcoff cofounded Summit, the managing general agent of RetailFirst and BusinessFirst Insurance Companies. The next year, he formed the Florida Retail Federation Self Insurers Fund—which became the state’s largest workers’ compensation self-insurers fund. Petcoff retired from the position of president of Summit in 1986 and joined the board of directors for RetailFirst and BusinessFirst. In November 2010, the Fund converted to RetailFirst Insurance Company, a stock insurance company within a mutual holding company system.

Rick Hodges—Director
Rick Hodges has more than 30 years of experience in workers’ compensation and served for approximately 10 years as president and CEO of Summit, managing general agent of RetailFirst and BusinessFirst insurance companies. He was the first chairman of the Workers’ Compensation Advisory Council for the Florida Division of Workers’ Compensation. A major force in the workers’ compensation world, Hodges is a past member of the Judicial Nominating Committee for the appointment of workers’ compensation judges and served as chairman of the Association of Workers’ Compensation Claims Professionals. He currently serves as a member of the Florida Workers’ Compensation Joint Underwriting Association, and is considered an industry expert throughout the Southeast.

John D. Hanselman—Director
John Hanselman is a Director, as well as the Chief Financial Officer & Treasurer, of RetailFirst Insurance Company. He formally served as President and Chief Executive Officer of Network Synergy Group, a national occupational health care management company based in Tampa, Florida until his retirement in 2012. Prior to his joining Network Synergy Group, John was employed by the Liberty Mutual Group for over 16 years. During his career with Liberty, John held various operational and financial management positions, including; Senior Vice President & General Manager of Liberty Mutual Group’s Southern Region and Vice President & Chief Financial Officer of Summit. Mr. Hanselman is a graduate of the University of Arizona with a degree in Operations Management, and holds an MBA, with a concentration in finance, from Boston College’s Carroll School of Management.

Nis H. Nissen—Director
Nis Nissen has been a Florida business activist since the 1970s. He created Lakeland-based Nissen Advertising in 1971 after working as a partner in Pearson & Nissen. Clients included national retailers, hotel chains, insurance companies, governmental entities and international business-to-business companies. Nissen also served as chairman of FloridaFirst Bank, which is now Wells Fargo, and currently is active in banking and financial services, including serving on the board of 1st Portfolio Holding Corp. based in Northern Virginia and as a partner with Ategra Capital Management, an investment bank that specializes in community banks. Nissen also taught advertising and public relations as an adjunct professor at Florida Southern College for more than 20 years and has been a member of the Advertising Advisory Board at the University of Florida for the past 30 years. He has been involved in numerous civic activities, serving on the boards of directors of the Polk Museum of Art, Central Florida Speech & Hearing Center, Habitat for Humanity, Goodwill Industries and Lighthouse Ministries among others. He has been a member of the board of directors of RetailFirst Insurance Company since 1979.

Cory T. Petcoff—Director
Cory Petcoff is a licensed property and casualty insurance agent and a licensed real estate broker who brings considerable business knowledge and an insightful perspective to the board. Cory is president of Baron Realty, the top commercial brokerage and property management firm in Polk County, Florida, with an extensive background in investment analysis, property management, and leasing. Under Petcoff’s leadership, Baron Realty has brokered over $200 million in investment sales and leasing transactions and currently manages a portfolio of more than 600,000 square feet of office and retail properties. Cory is a graduate of Stetson University and serves on the board of directors of several professional, civic and charitable organizations, including Lakeland Christian School, Lakeland Economic Development Council, Lakeland Regional Health Systems, The Vestry of All Saints Episcopal Church, and serves as Chairman of the Lakeland Community Redevelopment Agency Advisory Board.

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